Landing Page Designer & Conversion Rate Optimization (CRO) Specialist

Department: Creative & Performance
Reports to: Head of Creative + CRO Lead
Company: Accelerated Growth Studio (AGS)

Role Overview

You will own the end-to-end design and optimization of high-performing landing pages for DTC brands. Your mandate is simple: increase conversion rates, drive revenue, and ship clean, fast, high-intent user experiences that match brand and performance goals. This is a high-output role requiring speed, iteration, and deep understanding of DTC performance marketing.

Core Responsibilities

Landing Page Design & UX

• Build high-converting landing pages in Replo, Shopify, Refresh, or Webflow (Replo preferred).
• Translate briefs, brand assets, and insights into polished, conversion-oriented layouts.
• Ensure pages load fast, above-the-fold hits immediately, and UX is frictionless.
• Maintain design standards that align with AGS performance expectations.

Conversion Rate Optimization

• Implement CRO frameworks including hypothesis-driven testing, heuristic auditing, and behavioral UX.
• Identify friction points and recommend weekly optimization opportunities.
• Execute and manage variant pages and experiments.
• Follow proven DTC structures: hero value prop, proof, benefits, offer, FAQ.

Testing & Performance Analytics

• Run A/B tests through Replo, Shopify or equivalent tools.
• Use Motion, Triple Whale, GA4, and Meta Ads Manager to evaluate performance.
• Monitor CVR, AOV, bounce rate, scroll depth, and engagement metrics.
• Iterate quickly based on data and campaign results.

Collaboration

• Work with Creative, Paid Media, and Client Account Leads in weekly sprints.
• Communicate proactively about deliverables, timelines, dependencies, and blockers.
• Participate in creative reviews and performance syncs.

Required Skills & Experience

• 2–4+ years of landing page design experience with DTC/eCommerce brands.
• Expert-level Replo skills (non-negotiable).
• Strong understanding of mobile-first UX, visual hierarchy, and performance-driven design.
• Experience with A/B testing and interpreting performance metrics.
• Deep knowledge of conversion psychology and offer architecture.
• Portfolio demonstrating DTC landing pages that drove measurable results.

Traits That Win Here

• Obsessed with performance, speed, and clean execution.
• Understand that “pretty” is secondary to “converting.”
• Organized, urgent, and comfortable with tight deadlines.
• Proactive communicator and idea generator.
• Data-driven and able to take feedback well.

Tools You’ll Use

• Replo
• Shopify
• GA4
• Motion / Triple Whale (nice to have)
• Figma (nice to have)
• Hotjar or similar heatmap tools

KPIs

• Landing Page Conversion Rate improvements
• A/B test velocity and test success rate
• Page load speed and UX quality
• Delivery timelines and accuracy

Revenue-per-visitor impact